💖 LoveYourEvent.uk
Effective Date: [PLACEHOLDER: Insert Date, e.g., 1st January 2025]
This Privacy Policy explains how Love Your Event Co Ltd (referred to as “we”, “us”, or “our”), operating the website www.loveyourevent.uk, collects, uses, stores, and protects your personal data.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
- Company Name: LOVE YOUR EVENT CO LTD
- Website: www.loveyourevent.uk
- Registered Address: Unit 6 Dugdales Close, Blackpool, United Kingdom, FY4 5PZ
- Contact Email for Privacy Matters: lucy@loveyourevent.uk
- Company Registration Number: 16506093
We are the Data Controller responsible for your personal data.
2. The Data We Collect About You
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
| Data Category | Examples of Data Collected | Purpose of Collection |
| Identity Data | Name, Title, Job Title (if a business booking). | To identify you and manage your booking. |
| Contact Data | Billing Address, Delivery/Event Address, Email Address, Telephone Number. | To communicate with you and deliver/collect equipment. |
| Financial Data | Payment card details (processed securely via a third-party payment processor), Bank details for refunds/deposits. | To process payment for hire and manage security deposits. |
| Transaction Data | Details about payments to and from you, and other details of products and services you have hired from us. | To fulfil our contract with you and for financial/legal records. |
| Technical Data | Internet Protocol (IP) address, browser type and version, time zone setting and location, operating system. | To manage the website and improve security. |
| Usage Data | Information about how you use our website, products, and services (via Google Analytics etc.). | To improve our services and marketing. |
| Marketing and Communications Data | Your preferences in receiving marketing from us. | To send you relevant offers and manage your preferences. |
3. How Your Personal Data is Collected
We use different methods to collect data from and about you, including:
- Direct Interactions: You give us your Identity, Contact, Financial, and Transaction Data when you:
- Fill out an enquiry form on our website.
- Place a booking or hire equipment.
- Create an account on our website.
- Subscribe to our newsletter or request marketing.
- Give us feedback or contact us by phone or email.
- Automated Technologies: As you interact with our website, we automatically collect Technical and Usage Data via cookies and other similar technologies.
- Third Parties or Publicly Available Sources: We may receive Personal Data from third parties, such as:
- Contact Data and Financial Data from third-party payment providers (e.g., Stripe, PayPal) based outside the UK.
- Technical and Usage Data from analytics providers (e.g., Google Analytics).
4. How We Use Your Personal Data and Our Lawful Basis
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
| Purpose of Processing | Type of Data Used | Lawful Basis for Processing (UK GDPR) |
| To process and fulfil your event hire booking and contract. | Identity, Contact, Financial, Transaction. | Performance of a Contract with you. |
| To manage payments, fees, and charges, and collect money owed. | Identity, Contact, Financial, Transaction. | Performance of a Contract and Necessary for our Legitimate Interests (to recover debts). |
| To manage our relationship with you (e.g., notifying you about policy changes). | Identity, Contact, Marketing and Communications. | Performance of a Contract and Compliance with a Legal Obligation. |
| To administer and protect our business and website (e.g., security, fraud prevention). | Identity, Contact, Technical, Usage. | Necessary for our Legitimate Interests (for running our business, security, and fraud protection). |
| To deliver relevant website content and advertisements to you. | Identity, Contact, Technical, Usage, Marketing and Communications. | Consent (for non-essential cookies) and Necessary for our Legitimate Interests (to study how customers use our services). |
| To send you marketing communications. | Identity, Contact, Marketing and Communications. | Consent (where you have explicitly opted in) or Necessary for our Legitimate Interests (for existing customers). |
5. Disclosure of Your Personal Data
We may need to share your personal data with the parties set out below for the purposes mentioned in section 4:
- Delivery and logistics partners (e.g., couriers or freelance crew) to ensure the timely delivery and collection of your hired equipment.
- Third-party service providers acting as processors, such as:
- IT and system administration services.
- Payment processors (e.g., Stripe, PayPal).
- Email and marketing providers (e.g., Mailchimp).
- Website analytics providers (e.g., Google Analytics).
- Professional advisors including lawyers, bankers, auditors, and insurers.
- HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
6. Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. This includes the use of encrypted communication protocols (SSL/TLS) on our website and restricted access to customer data within our organisation.
7. Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
Generally, we retain customer data for 6 years after your last interaction, to comply with tax and accounting rules. We may keep anonymised data indefinitely for research or statistical purposes.
8. Your Legal Rights
Under the UK GDPR and DPA 2018, you have rights in relation to your personal data. These include the right to:
- Request access to your personal data (commonly known as a “data subject access request” or DSAR).
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data (the ‘right to be forgotten’).
- Object to processing of your personal data where we are relying on a legitimate interest.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or a third party (data portability).
- Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of the rights set out above, please contact us at lucy@loveyourevent.uk.